Jul 21

Turning PLR (Private Label Rights) Into An Info Product

The very first PLR info product I created was on the Google Adwords program. I had wanted to learn more about this topic since coming online, so when I saw an eBook available as PLR I bought it right away. You can see the site I set up and the $17 product I created by visiting Simple Adwords Tips.

I read the eBook cover to cover several times, and then applied what I had learned to my own Adwords campaigns. When I saw how accurate the information was I decided to offer this for sale online. I gave it a price of only seventeen dollars, which was, and still is, far below what it’s actually worth. This information product continues to sell regularly, even though I do almost no advertising of any kind to promote it.

You can do the same exact thing. Simply find some PLR from one of the people I recommend and set it up for sale on the Internet as a PLR info product. It’s really that simple.

Jun 30

Information Product Marketing with PLR

Information product marketing online will bring you multiple streams of online income. Learning how to write, or create with PLR, ‘how-to’ articles, short reports, and eBooks is an excellent way to build your business on the Internet. You will be able to work from home, or from anywhere you have an Internet connection, and make money in a variety of ways. In order to get started with this lucrative business, you will want to decide which topics you will write about, how you will distribute this writing to others, and how you will monetize your writing so that it becomes a complete business that will continue to grow year after year.

Deciding the topics to choose is the most fun part of the process. Remember that you are sharing information that you are already familiar with, so the need to research each topic in depth is simply not necessary. Also, make sure that you are writing like you would speak, so that your reader does not have to stop and look up any words or feel like you are speaking over their head. This is an important part of the ‘how-to’ process of creating information products.

Distributing this writing is deciding which sites you will use to publish your content. The article directories are free, and you are able to submit new material for publication as often as you like. The article distribution sites charge a nominal fee, and puts your writing into the hands of people from around the world who will be interested in sharing your information with their readers. Sites such as Amazon’s Create Space allow you to publish your writing in book format and sell it on Amazon alongside books that were published by traditional publishers.

Monetizing your writing where you decide what you will give away and what you will sell. I like to give my audience a taste of what I know about each particular topic, and choose to give away articles and short reports without charging. On the other hand, when I write an eBook or other, more complete information product, I will be selling that information on a website or within a membership site.

As you can see, you are completely in charge of what you write and how you proceed after you are finished. Using PLR (private label rights) content makes this process go very quickly. Think about the topics you already have life experience in and knowledge about and start writing to share that information with the world for fun and profit. Get started right away and you will see results very quickly.

Jun 26

Interview With Nicole Dean On Using PLR

The following is an interview I did with Nicole Dean. I consider her to be the foremost expert on the topic of Private Label Rights – PLR – so I wanted to ask her the questions I am most often asked about this subject.

Hey Connie! Thanks so much for asking me to come by today for an interview. As you know, we’re going to be talking about PLR, which stands for Private Label Rights content. What exactly is it? PLR content consists of articles, reports, ecourses, and ebooks, that business owners can purchase and use in their businesses – as if they wrote it themselves.

Now, usually that gets people thinking “Isn’t that cheating?” Great question. The answer is “no”. The way I use and recommend using PLR articles is to view the content as drafts – basically you’re paying someone else to outline your content, fill in the basics, and then you get to come in and add some pizazz. I like to say add some “YOU” to it to make it “YOUnique” to you and your business.

And, yes, of course, in all transparency, I’ve run one of the premier PLR companies since 2006 – so yes, I’m biased. BUT – my content has helped my customers to make a lot of money over the years, so I’m proud of what I do.

Connie, you asked several great questions. Let’s dig in.

1- Who actually writes the PLR articles, reports, and courses that are sold online? I can only answer for myself. Originally when I started my EasyPLR.com site, I wrote all of the content (along with my business partner at the time). Of course, my business grew and as I began to network more, I found many highly talented writers who loved to write, but hated to do marketing. They just wanted to write for someone else and get paid for it. When I saw the quality of their writing, I realized it was equal to (and in some cases superior to) my writing, so there was no reason to keep doing it all myself.

My writers are professionals. One of my writers went to Stanford University and is a published author. Another is a nurse and Sunday school teacher. Several have journalism backgrounds. So, no, I don’t go find the cheapest writers available. I try to find the best. However, that’s not good enough for me. My Content Manager actually passes the writing through a second editor when I get it back. It’s their job, not to just check for typos, but to add value wherever possible. For instance, in an article of “5 Ways to Save More Money” – my editors may change that to “7 Ways to Save More Money” – so that my customers get even more bang for their buck.

Of course, I can’t speak for other PLR sites, as they vary in how and where they get their writers. Some are fabulous. Others? I would not want their content to represent my business.

2 – My niche is very specialized, and I can’t seem to ever find PLR that fits my topics. Is there any way for me to request PLR topics and have someone write it?

Definitely. When this happens, you have a few different alternatives.

a. You can first place a request with your preferred PLR site to see if they can create content for you. If the niche has potential, they may be willing to do that. I’m always asking for topics from my customers.

b. You may be able to rework general content to make it niche-specific for you. For instance, if your market is Christian Parenting, you can always grab content on general parenting and tweak it to suit your purposes. Or, if your market is diabetes, you can find some great content on exercising that you can use as a starting point to niche it down and make it more specific for your readers. PLR is just a starting point.

c. Another option is to hire a writer to take a pack of PLR and customize it for you. That’s one way to take great content and make it more valuable for your readers.

3 – I want to write a book and self-publish it on Amazon for the Kindle. Is it alright to use PLR as part of my book?

Absolutely. My PLR is all over Amazon. In fact, several of my customers have sent me their final books, and said “Without you, I would never be an author. Thank you.” 🙂 While I obviously can’t take the credit for someone else’s ingenuity, I am pleased to have been a small help to them.

4 – I tried to rewrite some PLR articles and submit them to Ezine Articles, but they sent me an email telling me my account could be suspended if I ever did this again. How do I use PLR for this purpose without getting into trouble?

This is another great question, Connie. You’re correct. EzineArticles.com only allows 100% unique content. What I would recommend in this instance is using the OUTLINE of the content to draft your own articles.

So, if you have a PLR article entitled “5 Ways to Lose Weight without Starving”, you can retitle it as “5 Ways to Lose Weight Without Sacrificing Your Enjoyment of Food”. Then, just take each of the 5 ideas and write a new (even better) article using those same ideas. How will you make yours stand out? Again, three simple letters Y.O.U.

a. Add stories from your own life – like the time you realized on a cruise that you enjoyed drinking white wine & spritzer just as much as your favorite sugary drinks.

b. Add examples that you have (such as you’ll see in this blog post). Perhaps an example of how eating one piece of really dark chocolate can satisfy your cravings better than eating an entire bag of M&M’s – with much less calories ingested.

c. Add entertainment. People come to the internet for information, but that information can be delivered in an interesting fashion. (Hopefully I’ve accomplished that in this blog post.)

Well, I hope that has been helpful. If you think that PLR might be something you’d like to check out in order to make your life easier and your business more profitable, I invite you to visit EasyPLR and look around.

Warmly, Nicole Dean
PS. If you have any questions about using PLR, please ask. I’ll come by and answer as many as I can. 🙂

Jun 25

Private Label Rights Content – Build An Online Business

I love PLR! If you aren’t familiar with PLR, it stands for ‘Private Label Rights’. This is content you can purchase and own the rights to, meaning that you can use it for just about anything you can think of. I will share with you how I have used private label rights content to build an online business.

Typically I purchase PLR to use as Special Reports to both sell online and to give away to my list. I also use this content as my free giveaways each time I set up a new site. In fact, when you sign up here with your first name and email address, the report you will receive is a private label rights report I purchased and made some small changes to in order to give it my own spin and share more about this topic from my own perspective.

It was in 2007 that I first learned that I could purchase content written by others and use it for a variety of purposes. The one thing I need to share, and you will hear me talk about this regularly, is that you may not use PLR as articles to submit to the article directories. They require you to submit original writing as part of their TOS (terms of service). Other than that, you can do what I’ve done over the past four years and use private label content for reports, eBooks, video, PowerPoint presentations, book on Kindle and Amazon, and much, much more.